Digital Product Insights

Your product's User Experience (UX) is measured by how delighted your customers are after they've used your product.

Technology advancement in our world today is just top of the range. Just a decade ago, the invention of computers seemed to have been the age everyone was waiting for. The invention of the internet then followed and the world transformed into a global village; with information flowing across borders and continents in a way that no one would have ever imagined possible.

You have a mobile app vision and it's time to make it a reality. There's only one thing standing in your way - figuring out how your development budget. App costs may range from $20,000 to $500,000, so the differences in prices are significant. You don't want to find out your available resources for launching an app aren't nearly enough to match your feature and functionality list. Many factors influence mobile app development costs, so your first step in the creation process is calculating the cost estimate. This figure doesn't always match your final price, but it provides an excellent foundation during the planning stages.

Chances are, you've heard about agile development and may already be using it. If not, your development cycle probably works something like this (in simplest form):

Whether you're researching mobile development companies for the first time or you're looking to develop your next version iOS and Android apps, you should prepare to answer questions about your mobile app project.

You're reading this now, but it's not the first time you've known the value of a mobile-friendly site and the revenue that can be generated. Mobile is hot and it's here to stay. Therefore, it's time for your business to start thinking about going mobile friendly.

Like its name suggests, a mobile website is a version of a business's website that is meant to be shown on phones and other mobile devices. Given the smaller size of a mobile device's screen, it should come as no surprise to learn that a mobile website shows less compared to the counterpart that is meant for desktop users. In fact, some mobile websites are known to be simplified and stripped-down versions of their desktop counterparts, meaning that they offer less to their intended users. Something that should be counted as a serious strike against them, though it should be noted that mobile websites have their uses under the right circumstances.

After investing so much time and effort into the mobile app development process, the last thing you want is for the retention rate of your mobile app to disappoint. Unfortunately, if you fail to make a good impression with your mobile app, you can expect to see poor retention rates until you make some drastic changes. One way you can improve how new users perceive your mobile app is by incorporating a well-designed onboarding screen. Here are 10 of the best practices for mobile app onboarding that you should employ.

For the first time since the days that saw Amazon rip open the fabric of retail with their e-commerce model, mobile commerce is poised to take its place. The arm of e-commerce that allows consumers to purchase items via their mobile phone is not only convenient for both parties, it's an affordable sales model for companies of any size.

Due to our innate fascination with novelty, people are always talking about "the next big thing." While this kind of talk is prevalent in all industries and niches, it's most common in the technology industry because technology changes and advances every day. While your industry may not be as volatile or prone to change as the tech industry, technology driven change is coming to your industry via new products and services enabled by the Internet of Things (IoT).

Responsive web design (RWD) can best be described as web pages designed to provide an optimal viewing and interactive experience. In today's highly competitive business environment, user-friendly responsive web design has become increasingly important.