Digital Product Insights

Augmented Reality takes the world around you and builds on it. In fancier words, Augmented Reality, augments or enhances what your users see, hear, smell or feel in their real world through the visual space where your developers model this content. iOS 11 comes with the Apple AR Kit, which bridges the gap between you user’s real world and your visual space by acting as a development platform.

Today, you are spoilt for choice. You have enough, easy to follow options to get your Rails application running on Amazon Web Services in no time. If you found it hard previously to deploy your Rails application since you couldn't plop the code like in PHP and run it on Apache, now Phusion Passenger makes it possible. Even so, you do not want to miss out on the benefits an automated deployment tool comes with, unless you have a very simple application and all you’re looking for is code updates and maybe Rails migrations. Benefits of an automated deployment tool include improved productivity, visibility, auditability and a method, less prone to errors.

There are around 5 Billion smartphone users in the world today. These smartphones travel with your users almost every hour of every day. If you’re looking for a platform to give you maximum user engagement, mobile phones are your target. No wonder the Mobile First approach has swept across all sectors, replacing the previous workflow of starting with a website and working your way down. With the rising popularity of the mobile platform, a lot of technologies have been introduced to make our foray into the realm of smartphones easier.

React.js was developed by Facebook to address its need for a dynamic and high performing User Interface(UI). In 2011, Jordan Walke and his team from Facebook released the React JS library, a JavaScript library which brought together the speed of JavaScript and a new way of rendering pages, leading to a responsive and dynamic user input. In 2015, two years after the team open sourced React.js and its popularity grew, they released React Native.

We want it all. Shorter development cycles, faster deployment, and great app performance. Do we focus on creating apps with a superior user experience, or apps which are faster to develop and run on more platforms and devices?

Accelerated Mobile Pages is an initiative from Google to improve your user's mobile browser experience. Google wants to make pages easy for developers to implement, enable monetization and embrace the open web. AMP HTML is a lot like your regular HTML, but with a few rules and restrictions to facilitate a good user experience.

Forty percent of users drop off your page if it doesn’t load within 3 seconds. That’s how small your window is to get engaging content to your users’ eyeballs. To add to that, seventy percent of users have a lower opinion of companies that use pop-up ads. While seventy-five percent of users don’t scroll past the first page of search results. Accelerated Mobile Pages give you an advantage by addressing all these issues. In this article, we provide an overview of the problem and how Google’s Accelerated Mobile Pages (AMP) can solve the problem for you.

Rails is already tracking and measuring a multitude of metrics or Key Performance Indicators (KPIs) for you. All you need to do is figure out where the data lies.

It can get tiresome when faced with the amount of research you need to complete before building an application or website. The frustration associated with research is sometimes an indication that you’re not doing the right kind of research. Consuming a lot of content in a day does not equate to valuable research because you end up finding a lot of contradictory material out there, putting you back to square one. I hope this content proves useful and cements the little research you’ve already done about hosting your Ruby on Rails (RoR) application. If this is where your journey begins, then I hope this sets your foundation.

Before we dive into the question at hand, I have to get something off my chest. Do not be seduced by technology. Do not adopt a new tool because it’s trending. GitHub and Facebook left REST behind for GraphQL. Don’t assume if it worked for them, it’ll work for you. Here, you have failed to factor in your context. In simpler words, what do you want GraphQL to do for you? This might seem like an obvious point, but before embracing new tools, you must educate yourself on its advantages and disadvantages.

Many factors influence the cost of building your first version mobile app. Including things such as the complexity of your app, the form factors you plan to support, the designers you hire, and the deadlines you need to meet. Without the right context, the ballpark you receive could overestimate or underestimate the cost required to build your mobile app.

Both the User Interface and the User Experience are important in design. They inter relate but they are different even though they are constantly being confused. It might be difficult to segregate two concepts that are very closely related. The User Interface is part of the User Experience but the User Experience can exist without a User Interface. While some will say that there is no difference between the two, below are some of the major differences between the two.

The top digital predictions for 2017 and beyond examine three fundamental effects of continued digital innovation: experience and engagement, business innovation, and the secondary effects that result from increased digital capabilities. These predictions help our clients understand not only the radical changes they face in the digital world, but also the outcomes that will reshape the very ways in which we value what we do and the nature of future IT investments.

While there are many myths as to the reasons why outsourcing projects fail, you'll be sure to have a successful engagement if you follow these six guidelines.

Outsourcing software development is purely about two things: saving time and saving money. All other considerations and questions still boil down to these two things on a fundamental level. Below you'll find four more specific reasons why you may want to outsource.