Digital Product Insights

Working on cold outreach after scouting for a bunch of prospects through a witty hack doesn’t have the same impact as it did a few years ago. With SaaS, we like to convince ourselves the products are so great, so fast to deploy, so easy to use that the product sells itself. Taking the popularity of freemium-to-premium models for SaaS, it’s clear where that tale comes from. But as many figure out to their shock, when they try to expand to more departments in a government agency or large company, after landing users, this is extremely untrue. SaaS products don’t sell themselves, even with early viral growth.

Essentially, the blockchain is a global, shared, incorruptible and hence trusted ledger of economic transactions. It is equally controlled by all who participate, remains transparent, yet private. Picture it as a steadily increasing spreadsheet of records or blocks that using advanced cryptography, create a permanent record where each block is chained or linked to the previous block. To ensure its consistent integrity, every entry recorded is validated then reconciled by every participant in the network.

Big data isn’t just about large data sets. Big data was never meant to be only about the size of the data. In addition to data volume, the variety and velocity of data are necessary to understand why and how information can be analyzed, captured and learned from. Big data is about combining this messy data, applying analytics to it to glean answers to pertinent questions. Without analytics, big data is just a lot of messy and often, dangerous data you have to store and keep away from inappropriate eyes.

Smarter technology has paved the way for the instrumentation of just about everything from cash machines, superhighways, oceangoing vessels to refrigerators. Mobile technology has become pervasive, irretrievably ingrained in the way we live and work. The results have been life-changing, smarter cities, more productive workforces, healthcare advances, education reform, and have ultimately created a smarter, more interconnected planet.

Do you need a service to complement your present application? Or do you have an idea for an app but don’t want the hassle of collecting the data you need? Whatever your reason, there are times in the development cycle of many web apps when a 3rd-party integration comes to be unavoidable. One of the easiest ways to do so is to expose a REST API for consumption. Below we’ve shared a few pointers for designing a REST API and will cover a bunch of good practices to ensure maintainability of your code.

In case you have an existing GCP Account, you are good to go. If not, you should sign up for the same. GCP gives you a 2-month and $200 credit to get started and that is sufficient to learn tons about the platform. In fact, there is a Free-tier on GCP that in my opinion is the most generous that you can come across. Sign up here.

In the past few years, the buzz about conversational experiences and digital assistants has increased. As you can see above, eMarketer is predicting that 87% of B2C marketers in the US will use chatbots and digital assistants in their marketing efforts by 2021.

Smart home speakers, assistant platforms and cross-device solutions, so you can talk to your smartwatch and see the result on your TV or car’s dashboard. Personal assistants and VUIs are slowly appearing around us and it’s pretty likely that they will make our lives much easier.

Every business will soon be an intelligent business in the same way every enterprise is a digital enterprise. If they don’t become intelligent, they will simply cease to exist. Artificial intelligence, a revolutionary cluster of technologies, is a game changer and has the potential to make fundamental changes in how we function. However, an AI strategy, if it's just an AI strategy, won’t take you very far. An AI strategy that’s just an AI strategy is an odd managerial notion that by sprinkling this magical AI sauce over everything will turn everything more magical and awesome.

Traditional product development is generally conducted in one "right" way, making it easy when it comes to predictability and reproduction. However, the process of software development isn’t an exact science, where there is just one right way to do things. The software development process is a lot like art, where there are several different approaches to creating your product.

We’re spoilt for choice and drowning in tools. Merely sorting through all of it feels like a job in itself. It’s overwhelming. We get it. We all understand how each platform comes with its unique capabilities, features, and behavior. However, everybody is dabbling in multi-platform apps today, so you need to figure out what works best for you when it comes to building cross-formatted apps. And this without having to drain all your resources on developing for a few platforms at a time. Fortunately, there are a bunch of amazing multi-platform developer tools in the market. Below is a list of devices we fall back on.

We all understand how hard it is to build a product. Creating something people want to buy is the act of walking a tightrope, balancing the bulk of the work while avoiding technological dead ends and keeping an eye on the new trends adopted by your fickle minded users. And let’s not forget the mad rush across that precarious tightrope as the deadlines approach. It does feel like the odds are against us. Now, if you’re working in a startup, things just got worse. Add to it a fluctuating workload, demanding more people onboard than are currently available. Apart from squeezing more hours out of your workforce or hiring more developers, there is the option of outsourcing. But we’ve all been in this industry long enough to have heard the occasional horror stories around offshore software development.

We address just about any engineer or designer who writes code as a software developer. It encompasses a junior-level developer working on low-level code to experienced developers who have experience in engineering an entire solution for their clients. So you see how the prices attached to a junior software developer and a senior one can be misleading when mentioned as a range under the title "software developer." The cost of engaging software developers at a reasonable rate depends on several factors. Below are the main parts which play a role in software development costs.

Milking out profits merely from products isn’t how it used to be. Today, consumers have access to enough choices, thanks to the Internet and global distribution. Good for them, but not so great for the rest of us, selling those products. Companies are beginning to see that products only get us so far, whereas services are the future. The most innovative companies have begun to understand that even while selling a product, what they’re doing is selling the function it provides. Now, you might understand this, but it’s quite another thing to use that knowledge to reinvent into a real service-based business model.

Today, jQuery is the most popular JavaScript library both within and outside the Rails community. It's small, fast, cross-platform and rich in feature JavaScript library, designed to uncomplicate the client-side scripting of HTML. Making things like the document traversal and manipulation, animation, AJAX and event handling in HTML straightforward with its easy-to-use API which runs on several types of browsers. jQuery appears to be the most popular, and the most extendable, although there are enough other JavaScript frameworks out there.