Digital Product Insights

Exponential data growth has placed immense pressure on systems that have to keep that data moving at high speeds from machines to warehouses or data lakes and into analytics platforms. Data management and storage are only a subset of today’s data-driven requirements. Deriving analytical value is the real goal. That value gets hard to show, without systems that can analyze streams of information in real time.

Yahoo is catching up with the tech giants, Facebook, Twitter, and Google in the app install ads space. One of AppsFlyer's integrated partners, Yahoo Gemini offers native and search advertising in a single advertising platform. Yahoo Gemini is the only marketplace that provides search and native advertising in one advertising platform. Gemini empowers you with premium brand-safe content, insightful data, and advanced technologies. As a result, Gemini delivers engaging native and search advertising campaigns which really push user acquisition results. No wonder we were so excited to work with them on their native version.

The health-care industry is seen by most as ripe for disruption. Its complexity and inefficiency are apparent to providers and patients alike. Consumer technology giants like Apple, Microsoft, and Amazon have made it clear that they’re interested in shaking things up. Typically tech companies that have managed to disrupt industries, from taxis to bookstores, have done it by transforming the consumer experience. Even though efforts to upend health care, in the same way, face a significant challenge, since most consumers engage with the system infrequently and their choices tend to be superseded by health insurance plans and doctors, consumer experience still holds the key to shaking things up. That’s where we come in.

Performance, quality, respect, and dedication are what make companies stand out on the worldwide stage. Technologies and client demands are changing fast, and only the best of the best can answer the new call of the modern age. It’s not enough to simply claim that we at CognitiveClouds are that kind of company, so we’d rather allow our achievements speak for themselves.

The Scroll has almost turned into a subliminal call to action. There’s no need for instruction. If you’re on our page, we can safely assume that scrolling comes instinctively to you. The reading style of your user too will likely be compatible with Infinite Scroll. Today, it feels like most designers have dumped the click and swipe and instead opting for the scroll. It’s not hard to see why. The infinite scroll, like a loose slot machine, keeps users engaged and addicted by making them feel like there’s so much more just beyond a scroll.

As of the first quarter of 2018, Android users can choose between 3.8 million apps, and Apple's App Store remains the second-largest app store with 2 million available apps. In the current app market, unless your app has secured a rank in the top ten through tens of thousands of downloads or featured in the “Recommended” section by the Apple editors, the chances of it taking off are slim. Get ahead of the game by making your app and the content it houses, searchable. Below are a few of our favorite ASO tips to help you along.

Both responsive and adaptive sites adjust differently to the browser environment they are being viewed on. Responsive design strives to be device agnostic in the sense that it seeks to create an optimized experience for any screen. It pushes us to develop sites that shift context depending on how the site will be consumed. Meaning, our containers have to be fluid, using percentages as unit measures, the assets we serve have to be flexible, the right devices have to be served the right assets at the right time, and our media queries have to be defined at places where the content breaks, and not the width of a particular screen size. Contrast that to an adaptive style, which is neither flexible nor fluid, but watches for specified points at which to adapt. Here, adaptive design relies on predefined screen sizes. Both these design choices significantly impact the UX in their own way.

You’re convinced that you’ve built a product people will come to love and depend upon. But how do you feed the people the language to talk about it and enhance the word of mouth experience? How do you remind them to talk about it when they have a great experience? How do you drive virality? Some tend to look at virality as a function of infrastructure. Put in every share tool available on your app, house an article or two and let it organically take off from there. And other’s believe it’s all luck and pixie dust. Fortunately, it’s more concrete than that. Many successful companies have employed distinct practices to help make their products go viral.

When you reach mid-stage, you still only have a few resources and a relatively small team, but you’re now expected to deliver far more sophisticated products. This stage can potentially be the most challenging phase. It’s critical that the progress you make now isn’t at the expense of the necessary groundwork required for future phases of your growth.

When you reach mid-stage, you still have few resources and a relatively small team, but you’re now expected to deliver far more sophisticated products. This stage can potentially be the most challenging phase. It’s critical that the progress you make now isn’t at the expense of the necessary groundwork required for future phases of your growth.

When you're busy building a company while piecing together a value proposition, collecting and splicing data can seem premature and non-critical. Analytics becomes easy to put off. But before long, there comes a point where things start getting complex, and you need to understand your users a lot better, but you have with you too much unusable data since you captured it incorrectly, or didn’t bother to collect it at all.

This question is getting increasingly familiar across industries and departments. We all walk into meetings equipped with numbers and charts backing our narrative as today’s data-driven culture demands the necessary figures on the chart to give your ideas and strategy legitimacy.

No matter where you’re put up, the market is saturated with web design and development agencies. The options get harder and harder to wade through, let alone weigh. Below are a few pointers to help simplify your process.

When used strategically, pricing becomes a source of competitive advantage, a weapon in the market. You can employ pricing to communicate whether your product is a low-cost alternative, mid-market or premium. For this to be effective, the pricing strategy will have to align with your website messaging, marketing case studies, sales pitches and PR releases.

The appetite for AI & ML is just growing. It won’t be long before machine learning infiltrates every application in every industry. VCs already have a hard time taking software pitches that don't include ML/AI as an underpinning seriously. AI and machine learning will soon be recognized as enabling technologies that make every application more capable and smarter.